Prima Terra

Riomaggiore – Born in 2003, Prima Terra comes from the passion of three people who share a love for the Cinque Terre, viticulture and all that wine represents from a “cultural” and “evironmental” point of view. Walter De Battè, one of the few “young”, idealist wine growers in the Cinque Terre, Riccardo Canesi, a geographer and an expert of the territory, and Pierfrancesco Donati, a marine businessman who has been captivated by the viticultural traditions and the techniques of the Cinque Terre. The fragmentation of the land, together with its limited amount of cultivability, the steep sloping terrain, and the fact that it is more economically profitable to carry out other types of activities makes competitive viticulture an arduous task. It is no surprise then, that in the past century 90% of the cultivated land has disappeared and every year the amount of abandoned land increases. Only a passionate idealism can promote a business in such a beautiful but troublesome location and make it successful. Currently Prima Terra cultivates 4 hectars of vineyards, mainly located in the area of Riomaggiore and partly in the areas of Vernazza, Brugnato, S. Stefano Magra and Carrara.