As passionate wine sellers, we’ve always held a certain skepticism towards dealcoholised wines and beers. The processes often strip out the joy, the life, and the soul that make a drink truly sing.
But then we discovered FERAL — and everything changed.
FERAL is something else entirely. This small Italian startup from the Dolomites crafts non-alcoholic botanical drinks that aren’t just a substitute but a new frontier in flavour.Using ancient fermentation techniques with organic beets, spices, roots, and herbs, they create deeply complex, mouth-filling drinks with layers of aroma and texture that remind us why we fell in love with wine in the first place.
No compromises here. These drinks feel alive, they have personality, and best of all, they’ve won over even the most stubborn wine lovers on our team.
We’re thrilled to share FERAL with you — a sophisticated, compelling, and utterly original way to enjoy mindful drinking with all the pleasure and none of the alcohol.
Whether you want to pair a botanical marvel with your next meal or simply savour something unique and vibrant, FERAL delivers. Give it a try and let your palate explore this wild, glorious, fermented botanical adventure.
Elevating the Humble Beet: The Feral Approach
Feral began with a focus on inclusivity and discovery, creating botanical beverages for those choosing to abstain from alcohol. Their aim was to craft drinks that transcend typical non-alcoholic options, offering rich, complex sensory experiences. By fermenting beetroot—a vegetable often overlooked in gastronomy—and infusing it with premium botanicals, they elevate its natural richness and uniqueness.
The result is a distinctive drink celebrated for its aromatic complexity that enhances the gastronomic experience without mimicking alcohol.
Meet Maddalena: The Visionary Behind Feral
Maddalena, affectionately known as Madda, is the bold spirit and founder driving Feral’s journey. Born in Trento, she built a successful career in multinational companies across Europe before embracing a powerful urge to reconnect with nature and slow down. In 2020, Madda returned to her roots—literally—spending time in a remote mountain hut where the seed for Feral was planted.
Driven by a restless creativity and a desire to challenge the polished, Instagram-ready world of gastronomy, Maddalena envisioned a drink that is wild, imperfect, and unapologetically different. Her mission: to revive forgotten ingredients like beetroot and craft fermented botanical beverages that break patterns, question norms, and celebrate authenticity around the table— alcohol free.
Under her leadership, Feral grew from a team of three to ten, navigating a market slowly warming to alcohol-free products with curiosity and passion. Maddalena emphasises the harmony of science, gastronomy, and heart, cultivating friendships with local winemakers and pushing boundaries from their fermenteria in Trentino. For Maddalena, Feral embodies freedom, exploration, and the joy of embracing the wild side in every sip.
