THE WINEMAKER
Eraldo Viberti is, first and foremost, a farmer. Born in 1959, he grew up working the family vineyards in Santa Maria di La Morra, where his father Luigi—known locally as “Gino d’gilat”—had long cultivated the vines and sold the grapes.
Everything changed in 1987. At just 28, Eraldo decided to bottle the family’s own wine under their name, joining the new generation of Langhe producers who were beginning to take greater control of their vineyards and their identity. Today, his work remains intensely personal: organic fertilisation, spontaneous grass cover, inter-row cultivation and hand hoeing instead of herbicides, together with careful winter and summer pruning, thinning and manual harvesting.
Eraldo’s belief is simple: everything begins in the vineyard. In the cellar, the grapes are fermented in stainless steel with their skins, allowing the fruit and structure of the Nebbiolo to develop naturally. He now works with Dejan, his trusted collaborator in both vineyard and cellar for more than twenty years—a small team, doing things carefully, season after season.
For Viberti, this is not about making wine on an industrial scale. It is about knowing every row, walking the vines throughout the year and giving the grapes the time and attention needed to become something honest, elegant and unmistakably La Morra.